1970s traveling salesman Dermitt M. Downs has an inventory problem. In order to get out of Loveless, Oregon, he needs gas in his car, and in order to buy gas he needs to sell his trunkful of Carlotti’s Ceramic Ice Cream Cones. However, the only viable customers are the uninterested elderly owners of the town’s taffy and ice cream shop. Dermitt’s overwhelming positivity, he hopes, is his secret to success.